Think of Internet security and most think of ‘firewalls’ and passwords.
For a business owner that is true, too, but mix in a website, online ad accounts, email, a web hosting service, social media and employee email accounts.
There is an unfolding part of a modern small business that is permeating all direct-to-consumer companies … maintaining and cultivating a ‘digital presence.’
That means that your customers are using more devices to access the Internet more often, in more ways and for more reasons.
This behavior is expanding exponentially and has become ingrained, to some degree, in the everyday life of all of us. That means a small business looking for new customers needs to be there, too.
This new part of a business isn’t solved with a piece of equipment or a one-time spend soon forgotten.
Instead, a business ‘digital presence’ needs to be tracked, tested and improved on an ongoing basis. It also needs to be secure and routinely updated to keep it that way.
There is no silver bullet to succeeding in this new realm for small business, no matter what that email, phone call or elevator pitch led you to believe.
Understanding your current ‘digital presence’ — or, let’s try ‘business digital platform’ — is the best place to start. Identifying what your business goals are for the platform is next.
Then figure out how to get there.