In our previous post we discussed how cell carriers, Google, Facebook and others seem to know things by using your phone’s location.
All of this seemingly stops when you ‘turn off location,’ but who does that? And your phone still pings a cell tower every so often, so is it really off?
On the other hand, you do actually, literally need the driving directions spoken to you.
You do really want your search to automatically be ‘near me.’
Now, the last layer … because your phone goes with you everywhere, and likely has the location on, your phone knows where you go, too.
It knows how often you get a haircut, go to the bakery, go into a liquor store, stay in a hotel room, eat out, work out, go to a movie and on and on and on. Your phone is a true partner in your life, right?
This means if Facebook is tracking your phone and the phone of Person B, it can likely spot two people, living in separate homes meeting in Phoenix on the same weekend.
Google/Verizon/Facebook also knows you have a child playing soccer. That you like massages. You rarely grocery shop. In fact, they know if you rarely leave the house, that you use Amazon Prime and get groceries delivered.
All of this information flies around all the time … and the tools have never made it easier for any sized business to leverage this ‘ocean of data’ to affordably generate business online.