If you are a business you can think of ‘digital’ as a sales team.
But, instead of beating the bushes, persisting with the calls or barking at a trade show this sales team is sedentary and responsive to inquiry.
It is your website.
Your website is a sales team that pulls prospects to your business in the same way a honeypot draws flies. It should also prove ‘sticky’ … ‘trapping’ flies who land on it.
Our previous post identified how your prospects use their phones for solutions.
You want to be that solution when you have what they need.
You want to be found when that person is searching their phone for what you have but don’t know who you are.
That is ‘digital.’
It also doesn’t materialize like a pigeon underneath a magician’s scarf, which is the bad news.
The good news is that approaching digital as ‘an investment’ rather than a ‘line item’ solves the problem.
Most of you probably are tracking with these posts and thinking, ‘Well, there’s really nothing new in what you are saying.’
True.
But, this may be new: The ‘white hat’ ‘digital systems’ you set up today will pay dividends in the foreseeable future.
Create ‘honeypots’ with a ‘white hat’ instead of a ‘gray’ or ‘black’ hat and the investment will bear fruit going forward.
What exactly is ‘white hat’ digital investment is the toic of our next blog post