Forward-thinking businesses of any size seeking to stay vibrant in coming years need to understand the direction of the ‘mobile market’ to stay relevant heading toward 2025.
It’s true.
As I often write, just think about yourself. Think about how you use your ‘phone.’
The best description I’ve got at the moment is that your phone is an extension of you … instead of reaching to a library book, or to your bookshelf, you swipe, look, touch or type to ‘unlock’ your device and then ask or direct.
In the last few years it’s not even the phone *itself* you use, it’s the icons you tap that become personal to you.
Change your phone and the ‘desktop’ stays unchanged … you develop shortcuts through those icons to get what you need when you need it.
That is your phone … a desktop of icons to do things.
You do many things with your mobiletop, right? Buy movie tickets? Preview menus? Should that red spot be worrisome? How much does something cost? Seen that trailer? Best color for a sofa? And so on …
This is where ‘digital’ *has to come into play* for a business growing toward 2025.
If ‘digital’ is just another lead-generating line item to you today you have been lapped.
Instead of thinking of ‘digital’ like a line item, think of it as a sales team where prospects come find your business because they seek what you have without knowing who you are.
More on how to leverage a digital strategy into the equivalent of a new sales team in my next post.