Small business owners typically are scrappers, doing what needs to be done to keep building a growing business.
Being enmeshed in that day-to-day grind can direct the attention of a business owner away from keeping at least one eye on the future.
Especially in our new pandemic world when some industries are overwhelmed and uncertain while others are shedding work that certainly isn’t returning.
Investing time or dollars into keeping the future of a business above the horizon now needs to burrow into the day-to-day grind of a small business owner.
Leveraging digital solutions to find prospects and get new business is the best way to keep above the horizon.
Solo business owners, such as owner-operated truckers, especially — need to be able to generate their own business and not entirely depend on relationships with others.
Being Visible 24/7/365 Is How You Start
What you publish on the Internet is available for prospects to find anytime anywhere 24 hours a day, seven days a week, 365 days a year.
That is what separates a website from a highway billboard.
Prospects glimpse a billboard as they drive by at high speed, but they actively find your website for a reason and linger as long as they want.
Isn’t that what you do online? Have a need or a question and ‘go online’ to find the answer?
Be available to the next prospect searching online for what you offer.
Owner-Operator Truckers Especially Need A Digital Presence
Owner-Operator trucking businesses are unlike brick-and-mortar businesses — which want customers looking to come to them and buy something.
Same with manufacturers and distributors, but this is because they want prospects to find them and place an order.
What owner-operator trucking companies need is to have prospects find them based on where they work and what they do.
Prospects may be searching for a solution to how to have a load picked up somewhere and delivered somewhere else.
Or, maybe they are doing a routine search for new trucking companies to partner with any of a myriad of reasons.
One thing that is known for certain, pandemic or no pandemic, if you are not online with an optimized digital presence neither of them will find you.