MPH Digital ConsultingYou don’t need to own a brick-and-mortar business to understand the consumer behavior that is driving customers these days. You do this behavior yourself.
Like this:
— You are in a part of the cities you don’t know well
— A ‘hangry’ mood is in the car
— You pull out your phone and search Safari, Chrome or Maps
— Find one close, click it and either call or get directions spoken to you
Right? Or this:
— Your lawn mower won’t start
As someone who watches and reports on website analytics for dozens of companies I can tell you that mobile web traffic is likely at the start of a ‘hockey stick’ of growth.
But you don’t need me to tell you anything about the growth of mobile traffic. Just think of yourself, your family or anyone of nearly any age in any waiting room anywhere.
Heck, think of yourself as you are watching television. Thumbing through your phone, right? As are nearly all of those people in all those waiting rooms.