Category: Digital Business

Your business web site may be exactly what you want it to be and if it isn’t broken why fix it, right?

However, in today’s mobile world your site may still look great on your computer, but check it on a phone and see how it stacks up against the sites you use on our phone every day.

Makes a difference, right? And it does in more ways than just looking nice on a phone. Here are other reasons:

— Google now penalizes sites that aren’t ‘responsive’ to a phone … Google simply doesn’t send mobile search traffic to the site.

Today’s small business owners — particularly direct-to-consumer businesses — are faced with a new, unfolding risk to the health of their company.

The risk rises from the intersection of mobile phones and the Internet. 

Word-of-mouth and referrals likely remain key sources of new business, but a growing business is finding new customers independent of a business’ good name.

Those customers are found at the intersection of the mobile phone and the Internet.

They are there researching a problem or seeking a solution … they are looking for the service you offer but don’t know who you are.

Businesses looking for customers online need to understand that the digital playing field continues expanding with little end in site.

Customers increasingly transact business, exchange information and pay bills online. And not just online, but increasingly with their phone online.

Does your revenue stream increasingly come via online sources? Do you believe that is happening in the same way and at the same level as your competitors? 

If you have invested into sales/marketing over the years — phone books, direct mail, lead-generating services, truck magnets, hats, etc. — understand that being online is different. Why? An ROI, that’s why.