Category: Security

Think of Internet security and most think of ‘firewalls’ and passwords.

For a business owner that is true, too, but mix in a website, online ad accounts, email, a web hosting service, social media and employee email accounts.

There is an unfolding part of a modern small business that is permeating all direct-to-consumer companies … maintaining and cultivating a ‘digital presence.’

That means that your customers are using more devices to access the Internet more often, in more ways and for more reasons. 

This behavior is expanding exponentially and has become ingrained, to some degree, in the everyday life of all of us. That means a small business looking for new customers needs to be there, too.

This new part of a business isn’t solved with a piece of equipment or a one-time spend soon forgotten. 

One element of doing business in today’s digital world is that change is constant. Not just change to the apps and programs we use, but how we use them and how we get things done on a daily basis.

Your customers are looking for you in ways you didn’t foresee two, three or four years ago.

More of us use computers and phones more often for convenience — scheduling, paying, ordering — as well as for research and information gathering.

As customers increasingly integrate digital tools into their daily lives alert businesses work hard to meet them there. And there is no more important tool to do that than Google.