Businesses looking for customers online need to understand that the digital playing field continues expanding with little end in site.
Customers increasingly transact business, exchange information and pay bills online. And not just online, but increasingly with their phone online.
Does your revenue stream increasingly come via online sources? Do you believe that is happening in the same way and at the same level as your competitors?
If you have invested into sales/marketing over the years — phone books, direct mail, lead-generating services, truck magnets, hats, etc. — understand that being online is different. Why? An ROI, that’s why.